As streaming content dominates the entertainment world, B2B industries are starting to catch on. Luminate+ is the first of its kind to offer a streaming platform of legal content for law firms and in-house counsel. Citizen Best was called on for all branding matters, website deliverables, and marketing collateral.
After finalizing the brand strategy and conducting a naming exploration, we created a Splash page to promote the product prior to launch. We then designed and developed the full website and app conversion plus every email for the sign-up flow. Simultaneously, we delivered promo fliers (for law conferences), emails, and LinkedIn ads for two audiences: lawyers looking for a better way to garner CLE credits, and law firms wanting to enrich client relationships by gifting enterprise subscriptions. When Luminate+ launched, it quickly garnered popularity, positive engagement and raving testimonials.