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NONPROFIT PROJECTS
It’s important that we support the people who are doing good work, so we’ve worked with a number of not-for-profit organizations. We believe strongly in their efforts and appreciate the opportunities to collaborate. It’s our way of helping a few of the causes that help improve the world we live in.
The website for the largest regional organization working to protect, restore and celebrate. San Francisco Bay was inefficient and difficult to maintain. We developed a brand strategy and revamped their brand identity, which we then applied to a brand-new website. We highlighted the bay’s history, community outreach, and policy influence while integrating an easy and encouraging donation process. Now, Save The Bay’s website properly expresses its priorities, invites diversity and provides a broader reach of donors.
Marin County’s Ritter Center provides Whole Person Care to the area’s homeless population, many of whom are families and veterans. Citizen Best has worked with the non-profit for many years, revamping their website; creating a landing page, merch and brand marketing collateral for their annual Under the Stars fundraiser; designing a branded wrap for their street medicine van; producing their quarterly newsletter Resolve; and providing a broad range of branding services and deliverables on an as-needed basis.
Civic Season, a promotional brand that encourages Gen Zers to civically engage, was kicking off their inaugural event and needed to launch a 5-page website, containing links to approximately 100 events and learning sites. We were given a tight turnaround of two months. We created a new identity that borrowed from and complemented the two sponsoring brands, Made By Us and Civics Unplugged. In the end, we designed, wrote, developed and deployed a website that helped motivate audiences to reimagine what it meant to take action.
Made By Us is a collective of history museums and civic organizations dedicated to connecting the past to the present and encouraging civic engagement among younger generations. They were in search of an overhaul of their social media presence. After a discovery phase of their current Instagram and Facebook accounts and understanding their audience segments, we created a system of templates, fonts, color palette and cadence. Through our design and social strategic recommendations we created a consistent look to their Instagram grid and improved the treatment of the message so Millennials and Gen Zers were more apt to digest the content and easily connect what’s happening now with what came before.
Environmental Traveling Companions (ETC) is a nonprofit that makes outdoor adventures accessible to people with disabilities and under-resourced youth. Their website was outdated and difficult to maintain. Through our refresh, the website went from flat to rich: A color palette that mirrors colors found in nature, imagery and photography that evokes environmental settings, and messaging that emphasizes community and connection. We also built a content management system (CMS) to ensure ease of use by the ETC staff.
For a fundraiser, teaching farm Slide Ranch wanted to sell treats at local restaurants, and they needed an easily digestible way to communicate to dining patrons. We met the challenge by designing Slide Ranch Chefs Collective, a sub-brand complete with a logo and typography that applied across all touchpoints, including host-station posters, gift tags and check folio postcards. In the end, every ready-to-eat treat sold out and awareness of Slide Ranch increased, opening the doors for more kids to benefit from its mission.
The Citizenbest