Environmental Traveling Companions (ETC) is a nonprofit that makes outdoor adventures accessible to people with disabilities and under-resourced youth. When ETC first came to Citizen Best, they were concerned their website felt outdated and was difficult to maintain. We instantly wanted to help. Not only could we address their pain points, but we also saw that the look and feel of their website didn’t represent the incredible work they did.
By putting in the work, the ETC website transformed. It went from flat to rich with meaning. The color-palette speaks to colors found in nature. The imagery evokes environmental settings: the rise of waves, the concentric circles found in trees. The photography and messaging speak to the importance of community and a connection with nature. Plus, we built a content management system (CMS) on the backend to ensure that the ETC staff could easily maintain the website.