Organic Chef Catering (OCC) sought Citizen Best’s services for brand strategy, brand identity and website design. With a niche audience of photo studios as well Bay Area workplaces and high-earning professionals and affluent families, we needed to ensure a premium look that highlighted sustainable services, cultural inclusivity, and creativity.
Given the pandemic, OCC was also transitioning to more b2c meal delivery services to households. We created a new brand positioning and carried it through to the brand identity, color palette, graphic elements, iconography, and photography. We then designed and developed their website as well as additional collateral (bags, notecards, business cards). In the end, OCC could own a unique niche in the catering world, centered around creativity, food as art, and thoughtfulness.