6 Ways to Build Brand Authenticity
Back in the height of the “Mad Men” era of the sixties and early seventies, brands relied on creativity to grow their audiences. They used eye-catching magazine spreads, catchy jingles, and novelty to draw consumers in and keep them hooked. Nowadays, it takes a lot more than a sensational ad campaign to build and retain […]
Does Your Brand Look Like Everyone Else? How to Build a Unique Visual Identity
Your brand is so much more than the product or service you sell. Your brand encompasses everything from your visual identity to your values and how you interact with your audience and the world around you. Crafting a unique approach in each of these areas is vital to your ability to stand out in a […]
Do you need a brand toolkit?
Think about your favorite brands. What do they have in common? While they may offer wildly different products or services, your favorite brands probably all have a consistent and aesthetically pleasing ‘look’. Maybe they also have a unique tone of voice that keeps you engaged with their Twitter feed. They also probably create feelings of […]
10 tips to work more efficiently with a branding agency
Whether you’re looking to expand your brand’s reach, get help on a particularly tricky campaign, or need a complete overhaul of your brand’s story, working with a branding agency can give you the resources and expertise you need to reach your goals. What’s more, an effective agency can help you go even farther, providing ideas […]
Set yourself up for success: four questions to ask a creative agency
The decision to work with a creative branding agency is a big one. After all, it requires handing over your brand identity to new people and trusting their perspective and vision. For this reason, it’s imperative that you are on the same page. But how can you know you’ll see eye-to-eye? Simple. During your initial […]
Five signs you need to refresh your brand identity
In the hustle and bustle of everyday operations, it can be easy to overlook that your brand needs a change. We’re here to flag the top five signs that you need to zoom out and rethink your brand identity, strategy, design or messaging. Sign #1: The brand doesn’t feel cohesive. If you look at […]