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WHAT WE DO
In a category defined by rapid evolution, we help consumer tech brands stay ahead—translating advanced features into clear, compelling narratives that resonate with real people. Whether we’re launching next-gen platforms, refining legacy brands, or building digital ecosystems from the ground up, our work blends strategic thinking with clean, intuitive design. From product storytelling and interface design to campaign execution and scalable systems, we focus on what matters most: making technology feel human, helpful, and indispensable. Our experience spans the spectrum of consumer tech—from streaming and software to hardware and wearables—each project tailored to move fast and make it count.
– Brand Strategy
– Brand Identity
– Brand Style Guidelines
– Web UX & UI Design
– Web Development
– Creative Copywriting and
UX Writing
– SEO Content Writing
– Conversion Landing Pages
– Social Media Creative
To strengthen its U.S. presence post-acquisition by China-based Longsys, Lexar needed a fresh, innovative website that honored its legacy brand while expanding its enterprise solutions. We delivered a bold, strategic site that balances consumer and business needs, reinforces brand identity, and includes ongoing support to keep the experience dynamic, functional, and up-to-date.
To help TechCrunch differentiate its annual virtual events while maintaining brand consistency, we created striking, theme-driven designs that resonated with diverse audiences. We managed approvals, met tight deadlines, and supported brand implementation and production to ensure each event stood out while reinforcing TechCrunch’s trusted identity.
As the pioneer of premium cable launched its streaming service, we have adapted outdated titles to work with the current UI aesthetic and met various specs requirements while ensuring cultural relevance. We continue to create key art, title treatments and do retouching for hundreds of titles a year.
Netflix needed genre-driven design solutions that reflected psychological nuance and boosted viewer engagement. We developed story-rich creative concepts, customized typography for thousands of titles, and delivered adaptable assets for a constantly evolving UI. Our work spanned product design, out-of-home advertising, and full-scale campaign support across global markets.
Luminate+ is the first of its kind to offer a streaming platform of legal content for law firms and in-house counsel. Citizen Best was called on for all branding matters (brand strategy, brand identity and creative direction), website deliverables, and marketing collateral. When Luminate+ launched, it quickly garnered popularity, positive engagement and raving testimonials, and is recognized as a leader in continued legal education, featuring legal luminaries who are shaping the future of the industry.
Microloans app Tala needed authentic visuals to reflect its global user base. We led creative direction, coordinated with regional teams, and art directed a three-day shoot. The result: a vibrant, culturally nuanced photo library that captured the optimism and resilience of users across five countries, aligned with the aspirational “Future Forward” theme.
Ready to discuss design needs for your consumer tech brand?
Contact Kris Flint at flint@citizenbest.com.
The Citizenbest