When Wedding Paper Divas (WPD) was absorbed by Web-based photo services giant Shutterfly, they turned to us to help with conversion and retention rates.
Our experience in elevating and optimizing visuals included concepting photography for WPD’s evergreen and seasonal wedding assets, which extended to the creative direction of print catalogs, print ads, and all online promotional content. We then married demographic behavior, the brand’s design aesthetic and our knowledge of email best practices, to create a modular email design toolkit with scalability in mind, giving the in-house creative team an easy rollout going forward.