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Food company Legit Queso was ready to bring its product to market. With three flavors in microwavable containers to be sold in refrigerator aisles of grocery and convenience stores, Legit Queso needed a branding agency to establish its identity and messaging and translate it into packaging and a website.
We designed a look that was vibrant and fun, and that spoke to their three reasons to buy: the ooey-gooeyness, fresh ingredients, and how easy it is to heat and eat.
The playful and rhythmic voice and tone aligns with the design. We created the tagline, Cheese when you please, and invited each consumer to “treat yourself to nourishment that tantalizes your taste buds.”
In the end, we’re helping to launch a brand that looks as good as it tastes.
The Citizenbest