PUT YOUR BEST FACE FORWARD

With an already robust skincare app space, SkinIQ tapped us to create a compelling brand story and design the finest user experience for their skin assessment app.

The app would incorporate AI to short circuit slow health care processes by assessing problem skin and recommending the best course of action. Through our brand strategy, brand identity and messaging processes, we conducted a naming exploration and  went with “Clara,” which humanizes the process and echoes the sound of clear, as in clear skin. We designed wireframes, a beta testing landing page and a promotional landing page and furthered awareness with Facebook ads.