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WHAT WE DO
When a lifestyle brand comes to us for guidance, we begin with a brand strategy that helps you define your audience and discover its differentiating factor. In turn, our creative finds the perfect blend of aesthetic, UX design and messaging that aligns with your brand and attracts its people.
Whether you are looking for a brand refresh, a product launch, or supportive deliverables of an existing brand, we design and develop it all. Our work meets your target at the intersection of aspirational and accessible in order to convince and convert.
– Brand Strategy
– Brand Identity
– Brand Style Guidelines
– Web UX & UI Design
– Web Development
– Creative Copywriting and
UX Writing
– SEO Content Writing
– Conversion Landing Pages
– Digital Display Advertising
– Social Media Advertising
– Social Media Content
– Branded Email Marketing
– Marketing Collateral
– Point-of-Sale Materials
– Out of Home Advertising
– Print Ads
– Packaging
– Product Videos
Online retailer and manufacturer Shutterfly, the leading platform in photo printing, tapped us for a variety of deliverables, including promotional digital design, print collateral, social media creative, and brand partnership design. We worked seamlessly with their marketing team to create assets that supported their mission while further strengthening our skills to adapt to sudden changes in strategy.
Custom stationery company Tiny Prints initially limited its offerings to birth announcements. We were called in when it was time for Tiny Prints to evolve in order to compete in the e-marketplace. First, we concepted, managed the photo art direction of, and executed its seasonal catalog, illustrating its expansion into invitations (birthday, shower) and personalized cards. The creative direction was then pulled through all online holiday promotional content.
From there, we went on to create email marketing streams, keeping in mind primary, secondary, and tertiary messaging. We showcased products in delightful, elevated ways while promoting offers, urgency, and clear calls to action.
With its commitment to inclusion and empowering children to go after their aspirations, clothing company Piccolina needed to elevate its social marketing, both for consumer awareness and retention.
Focusing on nontraditional vocations, iconic women who broke barriers, and the mission of its founders, we created a welcome email for recent customers and sponsored Facebook posts that targeted parents of tiny tots. Our designs leveraged Piccolina’s fun and unique designs and existing photography, added complementary graphics and messaging to inspire curiosity and celebrate bravery.
A premium car collection, a high-net-worth clientele, and a chill environment made Club Sportiva a popular spot by word of mouth alone. But a growing list of prospects to track meant its owner needed to offer
an overall better brand experience and specific sales materials to maintain interest and attract more members.
After a brand strategy process we executed a creative direction that evoked exclusivity without snobbery and applied it to a new website, brochure, and sales sheets. We also did merchandise design, including polos,
T-shirts, and a deck of cards, with custom illustrations. With a need for sharp imagery that conveyed the level of luxury of the cars, we provided guidance for a photo shoot to ensure the brand’s look aligned with the new direction. In the end, the brand identity and marketing collateral created stronger brand impressions across more touch points.
Monthly subscription business PopSugar Must Have needed art direction for their promo campaign.
Our concept centered on product pushes that built excitement season to season. A photo shoot resulted in a library of both lifestyle and product images. Banner ads were created for awareness on relevant landing pages and websites. In the end, we delivered a look that both elevated and aligned with the brand, which invited clicks and increased conversion.
There’s plenty of uneasy transitions in a teen’s life. Going from “a little kid’s room” to a fabulous YA sanctuary shouldn’t be one of them. So when Pottery Barn Teen needed a product image refresh for their new collection, we jumped into action, especially given the tight timeline.
We quickly studied their brand aesthetic and product offerings, and immediately stepped into PB Teen’s processes.
Working seamlessly with their team to direct a photo shoot and make the proper selects, we gave the client
a fun and vibrant photo library with which to execute their marketing and advertising needs, and that would give parents and teens alike a look that was inspired, within reach.
For any brand creative or digital marketing needs, or to talk strategy for your lifestyle brand, call Kris Flint at flint@citizenbest.com.
The Citizenbest