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Through our brand and competitor assessments, we identify the relevant channel to reach the right target audience. We come up with the content strategy and ideas to tell your brand story and bring awareness to your customers. And we provide thoughtfully designed assets for your internal team to market your brand with confidence. All to increase conversion and keep current customers excited about your products and services.
With social media at an all-time high, most brands benefit when they take good care of their social media channels. Though a lot of factors go into increased conversion rates, we’re here to help with your brand consistency, relevant messaging and effective brand design that invites engagement. If you already have a clear brand story and design systems in place, we start with a social media audit, assessing your current practices and noting opportunities for improvement. From there we collaborate till we reach a creative direction you love and can templatitize for each channel in whatever formats (stills, GIFS, video, carousel) We work to either augment your internal team’s digital creative or or we can do all aspects from design and messaging to build and upload.
I blog therefore I am. Love it or leave it, blogging makes your business more visible and increases your chances of showing up in search engines as well as drives organic traffic. It’s a messaging platform that requires consistency in voice as well as SEO. It’s a great way for cross-platform promotion, like on LinkedIn, which can increase engagement.
Let’s look at some facts:
– 80% of internet users interact with both social media sites and blogs. (DemandMetric)
– Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
– In 2018, Huffington Post’s blog earned $14 million in monthly revenue. (Daily Infographic)
– Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
With stats like those, it’d be in your best interest to either incorporate a blog on your website or revive the one you ambitiously started but haven’t touched since 2017. That’s where we come in. We de-slog your blog by taking it off your hands and provide engaging, shareable content that aligns with your brand’s messaging hierarchy.
Whether your goals are to build brand awareness, generate or nurture leads, or retarget abandoned customers, you need a creative digital agency that knows how to execute clutter-free imagery, catchy copy, and compelling calls-to-action. We collaborate with your marketing team to create digital banner advertising, interstitials, rich media and/or video ads that align with your brand strategy framework.
If you’re a smaller enterprise, we can take a deeper dive into your brand and help you define your target audience, the reason for a display ad campaign, and an achievable goal. And if driving traffic to a not-yet-created landing page is your desire, we happen to be experts at that too.
In addition to the traditional digital ad formats listed above, we also provide creative for native advertising, another form of paid media. It’s important to note that with almost 26% of internet users implementing ad blockers (Statista), native advertising does not fall victim to ad blocking and is a great way to engage with your audience and maintain ROI. We can create assets for in-feed social, on news websites or as recommended content on a web page that blend perfectly with the platform and give a boost to your brand.
Email is used by almost everyone, everywhere. The less-tech-savvy Boomers may prefer to buy offline, but they can get a glimpse of the goods and a contact number via email. Gen Xers show high brand loyalty (Retail Dive) whereas Millennials are less likely to sign up for your loyalty program and are more likely to click an embedded video. And Gen Z may not hold the purse strings (yet), but 65 percent use email for personal communications (Campaign Monitor).
And if (according to EmailMonday) 77 percent of consumers turn to email in a moment of boredom, and over 50% of the unengaged are waiting for the right moment to pounce on a purchase, then the need for email marketing best practices remains.
All this to say: We’ve designed and executed hundreds of email blasts for consumers in a host of categories, including custom stationery, home decor, kids clothing and cards. We work seamlessly with your team to ensure our copy and design aligns with the content creation funnel.
According to HubSpot, 48 percent of marketers create a landing page per campaign. Whether you want your website’s home page to be optimized as a landing page or need a single, separate page for a specific campaign, we use best practices and work closely with your marketing team to assist your conversion goals. As a brand creative design agency, we put the best of both worlds into your landing page: an effective UI + UI design that’s lovely to look at. We keep the visuals relevant, the message clear and persuasive, and we leverage your target’s pain point and strategically position the solution. As a result, we help turn pain into pleasure and, ultimately, activate conversion.
And if you simply want to chat about the benefits of a landing page and assess your company’s needs, we’re happy to do that too.
When we build websites, we offer a follow-up service that optimizes the site for search engine optimization (SEO). We then extend SEO to ongoing blog posts and new landing pages, as needed.
Whether on a monthly or quarterly basis, we’ll research keywords and integrate them into websites and landing pages. Since most users will only look at the first page (generally up to three) of their SERP (search engine results page) once they enter a search word or phrase, it’s important to get your content to as close to the top of the page as possible.
We also set up your Google Analytics and Google Search console.
Organic search optimization does not involve paid ads or costs per clicks. It simply relies on key search words or phrases. Nevertheless, SEO is a way to attract new users.
To attract new and/or abandoned customers, it’s best to consider a retargeting campaign through digital ads using a cost per click (CPC) metric.
As we discussed in the Digital Ads section, we concept and design the creative work for a paid search campaign. A paid search campaign is great to build brand awareness, nurture leads, or retarget abandoned customers.
We work closely with your internal marketing team so we understand your brand’s strategy and media placement for this particular campaign. We provide options for A/B testing when requested.
We also set up and manage your Google Ads account and other sponsored ads on Facebook and LinkedIn.
On its surface, data might as well be lorem ipsum. You need charts and graphs and infographics to turn data into information that makes sense. We then analyze that information for insights and create a report that looks at bounce rates, dwell time, key words (including long tail) and phrases, user intent and whatever else you may request.
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