BRANDED FOR DISRUPTION. DESIGNED FOR WHAT’S NEXT.

For the 20th anniversary of TechCrunch Disrupt, Citizen Best led the creative direction and developed a bold, unified visual identity for the flagship 2025 event. We crafted the brand narrative, Pathways to Evolution, to reflect TechCrunch’s role in shaping two decades of tech innovation and to signal where the industry is headed next. Layered shapes, dynamic grids, and the abstract “2–0” graphic expressed the constant momentum of disruption, while a refined palette and stage-specific iconography brought clarity to a high-volume event experience. The accompanying style guide ensured consistency across signage, digital marketing, stage visuals and more.

This work builds on our earlier partnership with TechCrunch, beginning with the 2021 Sessions: Enterprise event. Tasked with evolving day-of-show communications, we delivered over 40 branded assets and managed their production across formats. From one-off sessions to milestone moments, our creative solutions have helped TechCrunch translate complex topics into cohesive, high-impact brand experiences that grow with the industry itself.