Leading the wedding stationery industry with luxurious paper, exclusive designs, and better than boutique-style service, Wedding Paper Divas needed a brand identity that reflected its growing product line while remaining true to what made the brand great. To do this required careful consideration of what was working with current brand communications and extending those brand attributes to new promotions and catalogs.
Our creative director, Cherry Lao, did just that by effectively collaborating with the Wedding Paper Divas creative team to elevate the brand while preserving its integrity. The result was to communicate the end-to-end solution of offering customers wedding stationery from engagement party invitations to day-of essentials, while maintaining a consistent brand identity presented in fresh and better ways.
Creating the visual designs for two major campaigns, Cherry was able to communicate the campaign message while staying on-brand. In the first campaign, entitled “Invitation to…,” she brought attention to an exclusive design selection and drew visual inspiration from the design. This helped communicate to customers that their invitations were part of their dream wedding look.
In the second campaign, entitled “True to the Two of You,” Cherry visually communicated the complete end-to-end product line and how customers could customize their wedding message to be as unique as themselves.
Helping customers celebrate is what Wedding Paper Divas is all about. Thanks to their updated brand identity, now their campaigns celebrate the leading position they have achieved.