The website for the largest regional organization working to protect, restore and celebrate San Francisco Bay was inefficient and difficult to maintain. It needed a refresh.
We first put together a brand strategy and revamped their brand identity that we then applied to a brand-new website. Using engaging photography, playful iconography and detailed illustrations, along with a messaging hierarchy, we highlighted the bay’s history, community outreach, policy influence and expertise of staff, while also integrating an easy and encouraging donation process. Now, Save The Bay’s website properly expresses its priorities, invites diversity and provides a broader reach of donors.