Put your best face forward

Clara by SkinIQ

DELIVERABLES

  • Brand Strategy
  • Brand Creative
  • App UX + UI Design
  • Digital Ad Campaign
  • Illustration
  • Website Design
  • Website Development 

OVERVIEW

With an already robust skincare app space, SkinIQ tapped us to create a compelling brand story and design the finest user experience for their skin assessment app.

The app would incorporate AI to short circuit slow health care processes by assessing problem skin and recommending the best course of action. Through our brand strategy, brand identity and messaging processes, we conducted a naming exploration and went with “Clara,” which humanizes the process and echoes the sound of clear, as in clear skin. We designed wireframes, a beta testing landing page and a promotional landing page and furthered awareness with Facebook ads.

Clara By SkinIQ - Brand Creative - Citizen Best
Say Hello To Healthy Skin On Mobile Screen - Creative Agency - Citizen Best
Clara Whiteheads - Brand Design - Citizen Best
Put Your Best Face Forward - Branding and Marketing Agency- Citizen Best
Clara Catalog - Design Agency - Citizen Best
Treat Your Acne To A Free Skin Analysis - Strategic Branding Agency - Citizen Best
Prev Next