When Tiny Prints began, the initial focus was on birth announcements. To compete in the custom photo solutions category, they needed to expand and evolve.
With the holiday season an obvious choice for expansion, Citizen Best took on the creative execution of the catalog, which became the creative direction for all online holiday promotional content. With the implementation of the new brand communications, increased revenue followed. We then went on to produce the majority of Tiny Prints’ email marketing streams, remaining nimble and pivoting with strategy shifts.