Tala had exhausted its limited collection of stock photography to promote their app, which provides micro-loans to users in Kenya, Tanzania, the Philippines, Mexico and India.
We were enlisted to create a photo library that would provide a visual representation of target audiences. Following a creative direction exploration with variations in style, color, light, and point of view, we landed on the aspirational “Future Forward.” We contacted each regional marketing director to accurately address specific challenges and remain mindful of cultural nuances. We led the art direction of a three-day photo shoot and post production selects. In the end, we delivered a digital archive that was bright and graphic in style, authentic in composition, and evoked the joy and thrill of overcoming obstacles.