All your beauty must-haves in one box



  • Art Direction
  • Promotional Campaign


For their Must Have subscription box, global media giant POPSUGAR tasked us to art direct their latest promo campaign.

The concept was centered around seasonal product pushes that built excitement for the multi-tiered subscription boxes, featuring lifestyle and product imagery. The photos were then used in banner ads for brand awareness on relevant landing pages and websites. In the end, we delivered an elevated look that was brand consistent, invited clicks and increased conversion.

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