In-House Focus wanted to offer online continued legal education (CLE) that transformed the standard aesthetically challenged website design and humdrum course offerings.
We researched the current CLE marketplace and assessed the competition, resulting in IHF’s stand-out traits: legal content for the in-house community that is engaging, superior in quality and diversity focused. We designed all the elements of the brand identity, including a clean and tailored logo that spoke to those strengths. We went on to design and develop the website. By looking at the brand from every angle, we were able to execute creative work that is helping IHF reach its business objectives.