Popsugar Must Have

A must-have subscription box curated by the popular fashion, beauty and lifestyle brand.

When global media and technology giant POPSUGAR tapped Citizen Best to art direct its promotional campaign for their subscription Must Have box, we were thrilled to tackle the task of showcasing brand consistency while also offering that extra something.

The concept was centered around seasonal product pushes where we featured excitement of the multi-tiered subscription boxes, featuring lifestyle and product imagery. The photos were then used in banner ads for brand awareness on relevant landing pages and websites. In the end, we delivered a seamless yet elevated look and feel for the fashion, beauty and lifestyle brand that went on to invite clicks and increase conversion.

Art Direction and Promotional Campaign