Forthright

An online survey company that helps brands do better business by listening to the opinions of its consumers.

Online survey company Forthright needed to reverse the perception that their industry was dull, utilitarian and irrelevant. By creating playful illustrations with a vibrant palette and pairing them with copy that speaks to the importance of expressing your opinion and raising your voice, we turned the old perception on its head and encouraged customers to make their mark.

Following our rebranding efforts, Forthright gained brand recognition, and more surveyors, by differentiating themselves with a fun, approachable brand that encourages panelists to get involved and be forthright.

Brand Strategy, Brand Identity, Creative Direction and Website Design