American Forests

Aligning brand partners to help inspire and advance the conservation of forests.

Online personal stationery company Tiny Prints collaborated with American Forests to offset 100 percent of its paper usage in 2014. Located in Deschutes, Oregon, American Forests has been restoring and protecting our national forests for 140 years.

The challenge was to create an integrated marketing campaign to announce and promote the partnership and their project, “Give. Grow. Restore.” We designed a look and feel of the landing page, digital banners and social media assets to tell a cohesive story, informing the public of the forestry work being done. Just in time to celebrate Earth Day and Arbor Day, the campaign attracted Tiny Prints customers to join in, including planting trees on each participating customer’s behalf.

Landing Page, Banner Ads and Social Media