Tiny Prints has a thriving online business dedicated to preserving memories through uniquely designed printed pieces. The company also considers it a responsibility to help preserve forests as a response to using our country's precious resources. As a result, they collaborated with American Forests to offset 100% of its paper usage in 2014. Located in Deschutes, Oregon, American Forests has been restoring and protecting our national forests for 140 years.
The challenge was to create an integrated marketing campaign to announce and promote the partnership and project, entitled “Give. Grow. Restore.” Our creative director, Cherry Lao, designed the look and feel of the landing page, digital banners and social media assets to tell a cohesive story, informing the public of the forestry work being done.
Just in time to celebrate Earth Day and Arbor Day, the campaign attracted Tiny Prints customers to join in, including planting trees on each participating customer’s behalf.